Marketing Specialist
Position Summary
Job Code #JS0167
The Marketing Executive will be responsible for developing and implementing marketing campaigns, analyzing market trends, and working closely with other departments to achieve business objectives. The ideal candidate will have a strong understanding of current marketing tools and strategies, and be able to lead integrated marketing campaigns from concept to execution.
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Key Responsibilities:
1. Campaign Development and Execution
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Plan and Execute Marketing Campaigns: Develop, implement, and manage marketing campaigns that promote the company's products or services.
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Content Creation: Create and oversee the production of marketing content, including blog posts, social media updates, email newsletters, brochures, and promotional videos.
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Digital Marketing: Utilize various digital marketing channels (SEO, SEM, PPC, social media, email marketing) to drive traffic and engagement.
2. Market Research and Analysis
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Market Analysis: Conduct market research to identify trends, competitor strategies, and customer preferences.
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Customer Insights: Analyze customer insights, online analytics, and business intelligence data to refine marketing strategies.
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Reporting: Prepare regular reports on marketing campaign performance and ROI.
3. Brand Management
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Brand Development: Assist in the development and implementation of brand strategies.
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Brand Consistency: Ensure all marketing materials align with the company's brand guidelines and maintain brand consistency across all channels.
4. Collaboration and Coordination
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Cross-Functional Collaboration: Work closely with sales, product development, and other departments to ensure marketing strategies align with business objectives.
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Agency Coordination: Manage relationships with external marketing agencies, vendors, and freelancers.
5. Event Planning and Management
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Event Coordination: Plan and manage marketing events, trade shows, product launches, and other promotional activities.
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Promotional Activities: Coordinate promotional activities, including contests, giveaways, and sponsorships.
Qualifications and Skills:
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Bachelor's degree in Marketing, Communications, or a related field.
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Proven experience in marketing roles, preferably in a similar industry or sector.
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Strong written and verbal communication skills, with attention to detail.
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Creative thinking and problem-solving abilities.
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Proficiency in digital marketing tools and platforms (e.g., Google Analytics, social media management tools, email marketing software).
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Analytical mindset with the ability to interpret data and draw actionable insights.
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Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
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Team player with excellent interpersonal skills and the ability to collaborate effectively with cross-functional teams.
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Knowledge of graphic design principles and experience with design software (e.g., Adobe Creative Suite) is a plus.
Additional Information:
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This is a full-time position with opportunities for professional development and career advancement.
Flexible work hours and remote work options may be available.
Competitive salary and benefits package offered, including healthcare, retirement plans, and vacation days.
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